In our SEO section, we have often spoken of the things that you should consider in the context of a structured SEO methodology for the search engine optimization of your project.
Here we made a distinction between points that have to be implemented on and outside of your website.
Let’s recall two essential design levels of an SEO-conscious web project:
For details, like to leave our SEO checklist again.
Backlinks are clearly outside of your website, but are not automatically outside your sphere of influence.
Of course, we understand a link to be the connection between two websites using a clickable hyperlink. You either set such links internally from one blog article to another, or you set an external link to another website.
If another website links you, then that is a reference from the web back to you – and hence the name backlink.
To answer the question of why you should pay attention to backlinks at all, remind yourself what a search engine like Google actually wants to achieve.
Google has no interest in ranking your site particularly well or particularly badly. The goal of a search engine is always to provide the user with a result that fits his query as well as possible. So your website has to be relevant to a certain topic.
One way of checking this relevance is to review the topics your blog is addressing. How your blog articles are linked to each other gives Google (already via the term they were linked to) information about which topic your site is concerned with.
But a purely thematic classification does not give Google any indication of how valuable your contributions are ultimately for a visitor.
If, however, several other pages with the same topic link to you, then Google assumes a certain authority on your page with regard to the topic with which you are dealing with the content.
Therefore backlinks are an important influencing factor for the ranking of your site and therefore important for your SEO project.
Basically, you shouldn’t force backlinks to be built. Links from other sites are created automatically the more your content matures and thrives in terms of quality and quantity. But of course every new web project starts from scratch, and that’s why we would like to give you a few tips on how you can build a healthy backlink profile without forcing your luck.
But first, the following points should serve as a guide:
At the last point you can already see: the best backlink profile grows completely by itself and without your intervention.
If you’re supposed to avoid all of the above, you may be asking yourself: what’s left? Well, there are quite a few things you can do without manipulating your backlinks:
With specifically desired backlinks (especially with guest articles), make sure that the link to your page is not invalidated by nofollow this time. That would make your efforts worthless.
There are different ways for you to check whether you have backlinks and which ones they are. Essentially, three variants can be distinguished here.
A very simple, but also very imprecise way is to enter the following in Google:
You replace “YourDomain.tld” with your own domain. This is telling Google to list the links on your website and ignore your website’s internal links.
Unfortunately, you will quickly find out that these results also contain many entries that do not represent a real backlink, but are only similar in spelling to you.
The following tools specifically track backlinks:
These tools are usually part of large SEO suites for professional agencies or providers with domains such as ebay.de and others. You will rarely need these tools, but they are a more accurate way of tracking your backlinks than Google itself.
Our own tool offers a very inexpensive alternative to the professional tools mentioned above, without sacrificing functionality.
The SERPBOT Backlink Checker is part of our regular Pro subscription with EUR 17.00 per month.
That is a very important question. Because you can actually experience disadvantages in the ranking through spam and other sites with a negative web presence as soon as they link you. But for this there is this the Google disavow tool. You can use it to deny Google certain pages that you have found in a backlink tool. They no longer have a negative effect on your ranking.
But be careful: if you are not sure, you should not invalidate a link. Because you can also harm yourself by removing a link if it comes from a website that is viewed positively by Google – even if you may not do that.
Links from other sites to your site are an important indicator for search engines of the relevance and authority of your site. They prove the popularity of your content on thematically related pages. You can encourage backlinks to be built by networking and posting guest articles. But first and foremost, you should publish first-class content. This will be linked in any case. Be patient.
Some backlinks can have a negative effect on your ranking. You can deny such to Google. Checking backlinks can be done using various tools. You are also welcome to use our own tool. We wish you every success and many organically grown backlinks. Stay tuned! 🙂