Frequently Asked Questions (FAQ)


My PRO account could not be activated automatically. What should I do?

There are two cases:

Case (A): If you have not yet registered with SERPBOT (an order *does not* create an account!):

  1. Register in the system with *exactly* the email address you used to order at and confirm your email address.
  2. Log into the system. You will then see the SERPBOT dashboard when you are logged in.
  3. Click on the product access link in the automatic email (purchase confirmation) from DigiStore24 (“[You can] access […] your purchased product via this page”).
  4. Access the SERPBOT Dashboard again and you will see your confirmed PRO account.

Case (B): If you have an older SERPBOT account that you would like to keep and you ordered with a different email address from this account:

  1. Please cancel your completed order (via DigiStore24 <>).
  2. Place a new order using the email address you used to register with SERPBOT.
  3. Click on the product access link in the automatic email (purchase confirmation) from DigiStore24 (“[You can] access […] your purchased product via this page”).
  4. Access the SERPBOT Dashboard again and you will see your confirmed PRO account.

The e-mail address of purchase and account must always agree – you can take care of this yourself.

What does the yellow background of the keywords mean?

Any keyword highlighted in yellow (gold) is a frequently searched keyword with at least 1,000 monthly searches.

What does the abbreviation xy mean?

The abbreviations used within our tool are compiled in the glossary.

Where can I find my bills?

The invoices are not created by us, but by Digistore24. We cannot take a look here either. Therefore, the following assistance: Your order / payment confirmation, which you received from Digistore24 by email, contains a link that leads you to your invoices.

This email also contains your order number, which you can use to contact Digistore24 support to clarify further questions.

Example for both details see screenshot:


Can I add a voucher to my order after ordering?


I want to end my PRO subscription, what should I do?

Send an email to with your order number. You can find a pre-made email with your order number in the settings.

Ranking Checker

Can you add multiple keywords in bulk?

Not anymore, as this feature has been abused regularly. You only have the effort of initially adding keywords at the beginning. However, you can bulk add keywords that have been suggested using the Keyword Tool or the “Rankings per URL” module.

How long does it take before the first check when entering a new keyword?

That depends on the number of keywords that still have to be checked by the system (since other users also set keywords). In principle, you shouldn’t wait for this for the current day, as the time cannot be foreseen. However, each keyword is checked once a day, with the exception of the day it was added, if you add at a late time, as the system is doing various cleanup processes there.

I am not getting any new rankings for today?

The crawlers work through keywords in a defined order, and your keywords have only been “not turned” today. Please be patient here for a moment.

If I check my rankings manually via Google, I get different rankings, what’s wrong?

There is no ranking for your keyword on Google. A keyword ranking never stays stable. Google is constantly testing the rankings of other websites for the same keyword, whereupon your position changes. That can (and will) change an hour later. This is part of Google’s quality assurance, in order to deliver the best result for every visitor, and to test the acceptance of various websites.

Furthermore, we all always access the results pages that are held by Google in the cache. So by manually Googling from different computers at different times you can access partly older (outdated) and partly more recent results without being able to control it.

For these reasons it is important to check the placements repeatedly and frequently. Even more, when you test the top rankings that are most vulnerable, since Google does not give you a new top ranking once and then maintains it, but at best lets you rise in waves. See next question for more information.

My rankings move back and forth, what can I do?

This is quite normal for any web project. In the best case scenario, every project without exception rises in waves. It goes up 20 places, then down 10 places, then up again 22 and so on. This is how the Google algorithm works.

In this way, Google tests how visitors to the search engine react to the new results.

The ups and downs that you experience, and will continue to experience, are simply part of Google quality assurance, which every project experiences without exception.

You can only judge after 4-6 weeks whether it is going up or down overall. Only when it goes down in a permanent wave shape is there cause for concern.

The ranking checker finds the “wrong URL” for my ranking, what can I do?

The SERP Checker always finds the URL that Google contains for one of your keywords in the index at a certain point in time and outputs it. The respective URL is never the “wrong” URL, but possibly just not the one you are hoping for.

There is no “solution” here. Google tests the assignment to a specific keyword for various subpages of your domain. This is part of the quality assurance that is integrated into the Google algorithm to check the acceptance of various subpages.

The output of the URL in the tool provides you with information about which page was last used by Google.

If Google often uses a URL for a keyword placement that you do not want, please check whether you are inadvertently running an “internal SEO competition” for this keyword within your subpages. There should only be one page that is optimized for a specific keyword, not several. This way you cause less “confusion” on the part of Google.

How does that work with the localized keywords?

Localized search queries mean queries from Google for the position of a search term that take a specific location into account.

So that you don’t have to add your city to every keyword, there is the “localized keywords” feature. In the settings you can first enter your address. The city named there (or city including district in the city field or similar) is appended to each keyword that you have marked as localized. So you can change the value for the city in your settings at any time without having to delete the respective keyword and create it again.

You should take into account that the Google search volume determined by the system relates to the non-localized variant (excluding the city).

Is the search volume taken into account when displaying the ranking history?

SERPBOT distinguishes between the ranking history without weighting and the ranking history with weighting. The latter takes the search volume into account.

This is solved because there are users who want this weighting according to volume, and also those who do not want it (for example because the volume has not been maintained and they are not a pro user for whom this value is determined automatically becomes).

In the “Keywords & Rankings” view below the graph, you can select and deselect the course for rankings weighted by search volume.

Can I create an unlimited number of projects and have them checked?

There is no limit to the number of projects you can enter into the system. However, the number of daily checks is divided between the projects. According to the terms and conditions, multiple registrations are prohibited (unless you want to book several PRO accounts in order to receive more than 1,500 exams – in this case, please contact us, thank you).

Rankings per URL

In the “Rankings per URL” section, I can’t see all the subpages of my website, how come?

The subpages that appear in the “Rankings per URL” overview are those for which rankings have been determined so far. The list grows automatically if either (a) Google finds a URL for the keywords you have already entered or (b) you enter new keywords that are relevant for other subpages.

In any case, you don’t have to do anything other than enter all the keywords that are important to you in the ranking checker. If you miss sub-pages there, then this sub-page has not yet been found for the keywords you entered in the system.

In other words: the more keywords you enter for your overall project, the more URLs there are to choose from.

The list of URLs is therefore always complete. It just depends on your keyword inputs and what Google includes for your keywords in the index. Only URLs with placements are listed – and no “corpses” without placement (for which no ranking history could be displayed anyway).

When will I get “Keyword Suggestions for URL”?

The “keyword suggestions” for each URL are updated every night, but your project must contain at least one URL. This in turn depends on which URLs were found by the Ranking Checker. If your project has never received rankings, there are no URLs for which new keyword suggestions can be generated. There is also the (rarer) case that Google does not have any clear suggestions for your URL.

Backlink Checker

Why are backlinks shown as “lost” even though they still exist?

SERPBOT uses various backlink sources, including The world’s largest backlink database from MOZ Inc. These databases are updated periodically, but can never be as up-to-date as reality. A very freshly lost or newly set backlink therefore needs some time to be created in the database. However, SERPBOT obtains the latest data as quickly as possible, so that there is hardly any time lag on our side.

Why are the backlinks already displayed in 2 projects and not in another?

The backlink data are requested periodically. Every user is treated as equally as possible. The backlink data of your project will appear, but may take a few more nights. Rest assured here. Even Google does not rate your backlink changes on a daily basis.

Keyword Tool

I just had to wait a long time for my analysis, is that always the case?

No, that is not always the case. But it can be that:

  • Another user has posted a large number of jobs that must first be processed
  • the Google API is receiving too many requests and is slowing us down

Please be patient here.

Web Auditor

The auditor shows different Whois data for my domain than I expected, how come?

The Whois data of your domain (s) can be partially masked or completely blocked by your provider for data protection reasons. Nothing can be done from outside here. As the domain owner, you can contact your provider and ask whether the Whois information can be displayed differently.

As a rule, there will be a little, but not very much leeway, as providers like to standardize for their customers. In an extreme emergency, only a change of provider will help. While it’s good for Google to be able to verify domain ownership, don’t spend most of your energy on it.

Projects comparison

What can I evaluate with the project comparison?

In the project comparison you can compare the ranking history of several projects. This can be used to determine any dependencies that one project may have with another (if two projects always run up and down together, such a connection can exist). Or vice versa: you may see changes to the Google algorithm, which sometimes clearly relates to all pages, even if a link or similar was never set between them.